.9 billion
How big was the U.S. retail market for plant-based foods in 2025?
That's double the $3.9 billion recorded in 2017, though 2025 dollar sales dipped 2% from 2024.
Source: Good Food Institute, U.S. retail market data (SPINS) (2025) gfi.org
Food · Guess the stat
How well do you know vegan life?
Guess the real numbers behind veganism and plant-based food, see how everyone else guessed, and get the source.
Guess the statOne tap · see how everyone guessed
In what year was the word 'vegan' coined, when The Vegan Society was founded?
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Today's round
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Vegan by the numbers
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1.1% of dollar sales
What share of total U.S. retail food and beverage sales were plant-based foods in 2025?
Plant-based options are widely tried but still a tiny slice of the overall grocery market.
Source: Good Food Institute, U.S. retail market data (SPINS) (2025) gfi.org
96%
Of households that bought plant-based meat or seafood in 2025, what share also bought animal-based meat?
Nearly all plant-based meat shoppers put conventional meat in their carts too.
Source: Good Food Institute, U.S. retail market data (SPINS) (2025) gfi.org
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How does VeganSurvey.com work?
Each question asks you to guess a real number about veganism and plant-based food. After you answer you see how everyone else guessed, then the real figure and where it comes from.
How is the daily round scored?
Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.
Where do the numbers come from?
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