Vegan facts & stats

Question 1

What share of U.S. adults say they are vegan?

Accepted Answer

1%. That's similar to Gallup's 2012 and 2018 readings; less than 5% of U.S. adults follow either a vegan or vegetarian diet.

Question 2

What share of U.S. adults say they are vegetarian?

Accepted Answer

4%. Women (6%) are more likely than men (2%) to say they eat a vegetarian diet.

Question 3

When Gallup first measured it in 1999, what share of Americans identified as vegetarian?

Accepted Answer

6% (in 1999 and 2001). That suggests a slight decline since then, to 4% in 2023.

Question 4

What share of U.S. households bought plant-based foods in 2025?

Accepted Answer

60%. And 78% of those households bought plant-based foods more than once.

Question 5

What share of total U.S. retail food and beverage sales were plant-based foods in 2025?

Accepted Answer

1.1% of dollar sales. Plant-based options are widely tried but still a tiny slice of the overall grocery market.

Question 6

Of households that bought plant-based meat or seafood in 2025, what share also bought animal-based meat?

Accepted Answer

96%. Nearly all plant-based meat shoppers put conventional meat in their carts too.

The basics